About Project
In my first project as a UI/UX designer at Fielmann, I worked on the development of an iPad app to assist opticians with consultations and finding the perfect eyewear frames for their clients. With user research and testing from the start, the app was crafted in close collaboration with our target audience, ensuring a tool that is both simple and effective. The implementation of a design system, specifically created for “precision tools”, redefines in-store efficiency and enhances the Fielmann customer experience.
Areas
UI Design
UX Design
Design System
Prototyping
Client
Fielmann AG
Industry
Retail, Optician
iPad App
User research, conducted right from the beginning, has transformed the product catalog into an effective tool that assists from the initial consultation to the selection of the right eyewear frame.
