As a freelancer at Fielmann for three years, I worked alongside multiple agile teams and closely with the user research department to redefine the optician industry’s digital presence. In the Fielmann Finder project, I was charged with the UI/UX design of an augmented reality shopping experience for sunglasses featuring cutting-edge head-measuring technology. This app allowed users to swipe, like, and receive personalized recommendations based on their interactions.
Fielmann stands at the forefront of the European optician industry, driving digital transformation to integrate the online and offline customer journey. Offering virtual try-ons and state-of-the-art in-store services, Fielmann is defining a new era for the industry.