VW Golf GTE

As a UX Designer for Grabarz & Partner, I was entrusted with the conception and prototyping of the campaign website for Volkswagen’s Golf GTE, the first plug-in hybrid. My role involved developing the initial concept with the creative team and preparing comprehensive specifications for both desktop and mobile sites. I constructed a content inventory and used Axure to design interactive click-through prototypes that would guide the website’s development, ensuring that every digital interaction embodied the sophistication and innovation of the Golf GTE.