Fielmann Finder

  • Product Design
  • Design Systems
  • Prototyping
  • Interaction Design

Project 2—10

Fielmann Finder

As a freelancer at Fielmann, I spent over three years collaborating closely with multiple agile teams and the user research department to advance the company's digital presence. Within the Fielmann Finder project, I was responsible for the UI and UX design of an augmented reality shopping experience for sunglasses, including the integration of cutting-edge head-measurement technologies. The app creates an interactive retail experience, allowing users to discover products via swipe gestures and receive personalized recommendations.

ClientFielmann AG
IndustryRetail, Optician
AreasProduct Design, Design Systems, Prototyping, Interaction Design

Screens

Editorial portrait on red: woman wearing sunglasses and turtleneck
Three phone screens: Fielmann Fit® fit badge, explainer modal, and share view
Product page: pilot sunglasses with color swatches and product details
Editorial red portrait as brand visual beside product UI
Phone: “Try-on” side menu with cyan drawer over product view
Phone: Fielmann Finder home or swipe catalog view
Three phone screens: cart, address form, and order review