VW Golf GTE

As a UX Designer at Grabarz & Partner, I took on the conception and prototyping of the campaign website for the Volkswagen Golf GTE – Volkswagen's very first plug-in hybrid. Working closely with the creative team, I defined the conceptual and visual foundation and developed detailed specifications for both desktop and mobile. Furthermore, I set up a structured content planning and used Axure to develop interactive click-through prototypes that served as a reliable basis for development, ensuring that every interaction embodied the innovative spirit of the Golf GTE.